The Marketing Agency Model Is Broken
The Marketing Agency Model Is Broken
You’ve seen the agencies. Maybe you’ve hired one. Maybe you are one.
Flashy websites. Trendy branding. Slick decks full of buzzwords. And absolutely zero results.
This isn’t a few bad apples. It’s the default model. And it’s broken.
The Rise of the Casual Marketer
We’re in a bizarre era where someone gets a free certification, runs a basic funnel, or has a TikTok go semi-viral… and suddenly they’re calling themselves a marketing expert. Their actual experience? Slim to none. But they know how to pitch. They’ve memorized a few persuasive phrases. They show up with confidence and charisma—just enough to convince a business owner to sign on the dotted line.
Then what happens?
They slap together a basic Canva-made brand kit, spin up a few Zapier automations, and leave the client to wonder why nothing’s converting. Because behind the scenes, they’re not building strategy. They’re pulling templates from a digital folder and hoping something sticks.
These aren’t marketers. They’re PR opportunists playing dress-up as marketing experts.
The Other Extreme: The Old Guard Agency
On the flip side, there are “established” agencies that have been around for decades. They speak with authority, name-drop big brands, and price themselves like they're the only game in town.
These firms are run by seasoned professionals, or at least they used to be. But what they’re selling today isn’t substance. It’s packaging. You’ll get mood boards, kick-off calls, and presentations that look like they were made for an IPO… but when it comes to results? Crickets.
They charge $15,000 for a campaign you could build with AI in a day, then refuse to provide ROI metrics because there’s no ROI to show. The strategy is outdated, the reporting is nonexistent, and the execution is outsourced to someone who learned Facebook Ads on YouTube three months ago.
Their favorite clients? Business owners who don’t know better. Leaders who are smart in their industry, but not marketing-savvy. That’s who they prey on.
The Fallout: Marketing Cynicism
And what happens when those business owners wise up?
They don’t just leave the agency. They leave marketing altogether.
They become convinced marketing is a scam. That it's just smoke and mirrors. That it never works.
These are the companies I end up working with—after they’ve wasted tens of thousands of dollars, burned through budgets, and lost trust in the entire profession. They’re skeptical, scarred, and stuck.
And can you blame them?
The Better Way
If you want better marketing, you don’t just need better vendors. You need practical understanding.
Business owners shouldn’t have to become marketers. But they do need to understand how marketing works. Not the fluff. Not the hype. But the systems, strategy, and structure.
That’s why I built the Marketing Machine Mastermind.
It’s not another online course filled with theory. It’s a coaching program where you actually build a marketing system that drives growth and protects your profit. You learn how to connect your goals to a clear, measurable strategy and how to make decisions that lead to long-term momentum. All while learning and working along side other business owners, executives, founders, and leaders, who are trying to create the same in their organizations.
In the mastermind, we walk you through building your own marketing machine with the proven 5 step framework:
Messaging that connects with your ideal customers
A website that is built to convert, not just impress
Systems and funnels that guide leads toward action
A strategy that supports your business goals
Content that nurtures trust and drives engagement
You walk away with a marketing system you understand and you own! One that you can implement, delegate, or scale. Without depending on overhyped agencies or half-baked freelancers.
Ready to Stop Guessing?
If you’ve been burned before, I get it. But don’t let bad experiences keep you from building the kind of marketing system your business needs.
If you're ready to build a marketing machine you can trust, let's talk.
I’ll help you see where your marketing is stuck, what needs to be fixed, and how to move forward with confidence.
