Jon LoganThe six essentials every strategy needs to deliver growth and clarity If you’ve ever asked yourself, “What exactly should be in our marketing strategy?” You’re in good company. It’s one of the most important questions a business leader can ask.
Jon LoganWhen I work with clients, I use my proven system called the GROWTH Marketing Strategy Framework, which I have used to grow businesses from 3mil-25mil in less than 3 years. It helps eliminate the guesswork, organize your priorities, and build a strategy that supports bottom line outcomes. Let’s walk through what that process looks like and how long it takes to start seeing meaningful traction.
Jon LoganYou’ve seen the agencies. Maybe you’ve hired one. Maybe you are one. Flashy websites. Trendy branding. Slick decks full of buzzwords. And absolutely zero results. This isn’t a few bad apples. It’s the default model. And it’s broken.
Jon LoganWhen marketing feels unclear, most business owners don’t have a traffic problem or a budget problem. They have a message problem. That’s where StoryBrand comes in. The StoryBrand framework, created by Donald Miller, helps organizations clarify their message by using the structure of story. Instead of talking about how great your company is, StoryBrand helps you position your customer as the hero. And your business as the guide that helps them win.