Welcome to Greenlit Growth
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New Year, New Goals - How To Set Meaningful Goals That Propel Your GROWTH
It’s 2025, and I am willing to bet that you have some goals for this year. Maybe you want to get fit, eat healthier, spend more time with family, finally take that vacation, and you want your business to make more money. It’s hard to set goals that will drive meaningful business growth that will help your bottom line. When it comes to setting goals, not all are created equal. Some are powerful drivers of growth, while others are little more than distractions. The difference lies in understanding what makes a goal meaningful—and avoiding the pitfall of chasing vanity metrics, or “feel good” shiny object goals.
How Do You Successfully Scale a Business?
Scaling a business is a lot like building a rocket. You don’t just light the engines and hope for the best—you need a solid plan, the right fuel, and a clear trajectory. Every piece of the rocket, from the design to the launch sequence, plays a role in getting you to your destination. As an entrepreneur, your business is the rocket, and scaling is about making sure it has everything it needs to lift off and...
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Are Marketing Consultants Worth It?
If you’re a business owner or entrepreneur, chances are you’ve been approached by a marketing consultant—or at least thought about hiring one. The pitch is often tempting: "Let me grow your business," "I’ll get you more customers," or "You’ll be everywhere your audience is." But the reality of hiring a marketing consultant can vary dramatically, and not all consultants are created equal...
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The One Thing Most Marketers Get Wrong
Marketing is always evolving. Year after year there are new tools, and trends. All while the "best practices" shift constantly. It’s tempting to chase the latest algorithm, find to latest and greatest AI tool, or perfect social media aesthetics. However, many marketing professionals, consultants, and agencies make one critical mistake: They prioritize To-Do’s over How-To’s...
