Align Your Metrics With a Marketing Strategy Using the GROWTH Framework

Align Your Metrics With a Marketing Strategy Using the GROWTH Framework

Align Your Metrics With a Marketing Strategy Using the GROWTH Framework
Jon Logan
Published on: 05/10/2025

Most businesses are overwhelmed with data but underwhelmed by results. The issue isn’t the numbers. It’s that most of those numbers are disconnected from an intentional marketing strategy. When you want to optimize your marketing, and implement a strategy that works, It’s tracking the right things. The data that clearly tell you whether your marketing is contributing to real business growth. That’s why I use my GROWTH Framework.

Marketing StrategyMarketing Principles
What Should Be Included in a Marketing Strategy?

What Should Be Included in a Marketing Strategy?

What Should Be Included in a Marketing Strategy?
Jon Logan
Published on: 10/08/2025

The six essentials every strategy needs to deliver growth and clarity If you’ve ever asked yourself, “What exactly should be in our marketing strategy?” You’re in good company. It’s one of the most important questions a business leader can ask.

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How Long Does It Take for a Marketing Strategy to Work?

How Long Does It Take for a Marketing Strategy to Work?

How Long Does It Take for a Marketing Strategy to Work?Jon Logan
Published on: 10/08/2025

When I work with clients, I use my proven system called the GROWTH Marketing Strategy Framework, which I have used to grow businesses from 3mil-25mil in less than 3 years. It helps eliminate the guesswork, organize your priorities, and build a strategy that supports bottom line outcomes. Let’s walk through what that process looks like and how long it takes to start seeing meaningful traction.

Marketing MachineMarketing StrategyCommon QuestionsMarketing Principles
The Marketing Agency Model Is Broken

The Marketing Agency Model Is Broken

The Marketing Agency Model Is Broken
Jon Logan
Published on: 10/08/2025

You’ve seen the agencies. Maybe you’ve hired one. Maybe you are one. Flashy websites. Trendy branding. Slick decks full of buzzwords. And absolutely zero results. This isn’t a few bad apples. It’s the default model. And it’s broken.

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