Is StoryBrand Right for My Business?
Is StoryBrand Right for My Business?
When marketing feels unclear, most business owners don’t have a traffic problem or a budget problem. They have a message problem.
That’s where StoryBrand comes in.
The StoryBrand framework, created by Donald Miller, helps organizations clarify their message by using the structure of story. Instead of talking about how great your company is, StoryBrand helps you position your customer as the hero. And your business as the guide that helps them win.
But is it right for your business? Let’s break it down.
What Is StoryBrand?
At it's core, StoryBrand is a messaging framework that follows the timeless structure of a story. It positions your customer as the hero, your business as the guide, and your product or service as the plan that helps your hero (the customer) overcome a problem and achieve success.
It’s built on 7 parts:
A character (your customer)
With a problem (Emotional and Situational)
Who meets a guide (you)
Who gives them a plan
And calls them to action
That helps them avoid failure
And ends in success
When you use this framework, your marketing becomes clear. Your messaging focuses on what your customer wants and how you help them get it.
Why Does This Matter?
Most businesses unintentionally make themselves the hero of the story. They talk about their awards, their years of experience, and their process. But your customer isn’t looking for another hero. They’re looking for help.
When you use StoryBrand, you flip the focus. You show your audience that you understand what they’re going through and you have a clear path to help them solve it. That shift builds trust and increases conversions.
Who Should Use StoryBrand?
StoryBrand works for almost any industry, but it’s especially useful if:
You’re struggling to convert traffic into leads or sales
You’ve grown through referrals but now need marketing that scales
Your messaging feels inconsistent across platforms
You have a great product or service but aren’t sure how to talk about it clearly
You want a framework your whole team can use to stay aligned
If your website, pitch, or ads are getting blank stares or bounce rates, StoryBrand can help you clarify what you're trying to say.
Real-World Results
I’ve used the StoryBrand framework with startups, SMBs, and organizations making $10M+ in revenue. Every time, the result is the same: increased clarity and more effective marketing.
Sometimes the change is dramatic. A new homepage message improves conversions. A sales team StoryBrand script starts closing deals. Other times it’s subtle but powerful. Like a founder finally feeling confident pitching their company.
Try StoryBrand for Free
The good news is, you don’t have to guess if StoryBrand is right for you. You can try it for free!
Use StoryBrand.ai to build your BrandScript This tool walks you through the framework and helps you apply it to your own messaging in minutes. Use the link for a free 7 day trial!
Watch my YouTube Playlist I’ve created a series of videos to help you get the most out of your free trial and avoid the common pitfalls that confuse your message.
Final Thoughts
If your marketing feels foggy or you aren’t sure how to talk about what you do, StoryBrand gives you the clarity you need. It’s not about clever taglines or trendy tactics. It’s about crafting a message that works.
Try it for yourself. It might be exactly what your business has been missing.
