Align Your Metrics With a Marketing Strategy Using the GROWTH Framework

Jon Logan

Published on: 05/10/2025

Most businesses are overwhelmed with data but underwhelmed by results. The issue isn’t the numbers. It’s that most of those numbers are disconnected from an intentional marketing strategy. When you want to optimize your marketing, and implement a strategy that works, It’s tracking the right things. The data that clearly tell you whether your marketing is contributing to real business growth. That’s why I use my GROWTH Framework.